
How the Transition from Generic to Custom Foot Support is Shaping Consumer Needs
The buzz around personalized products1 is no longer reserved for tech gadgets or fitness apps. Today’s savvy consumers are stepping

The Future of Footwear: TPU Technology Advancements in 2025
The footwear game is changing—and fast. As consumers demand better comfort, durability, and eco-conscious designs, Thermoplastic Polyurethane (TPU)1 is stepping

Why 10 Global Brands Are Betting Big on TPU Stability Technology for Insoles
Ever wondered why some of the biggest names in footwear are making the switch to Thermoplastic Polyurethane1 (TPU) for their

The 3 Sole Issues Every Athlete Cares About (And How TPU Solves Them)
Here’s the deal: athletes often overlook the impact of shoe soles on their performance. And we’re not just talking about

How Differentiated EVA Insole Design Can Create Serious Brand Value
Let’s be real: in the ultra-competitive sportswear industry, grabbing attention (and keeping it) is no easy feat. But what if

EVA vs Memory Foam vs Latex: Which Insole Material Best Fits Your Product Line?
In today’s hyper-competitive footwear market, the insole material you choose can make or break your product line. Whether your focus

Why EVA Foam Insoles Are the Gold Standard for Athletic Footwear
Let’s face it: when it comes to athletic footwear, comfort and performance are non-negotiable. Athletes are constantly pushing their limits,

How a Footwear Brand Slashed Return Rates by 23% with Custom Arch Inserts
Return rates are every retailer’s nightmare—bleeding profits, driving up logistics costs, and frustrating customers. But what if there was a

How Arch Inserts Can Skyrocket Your Average Order Value (AOV)
Want to grow your profits and deliver a personalized experience your customers will rave about? Look no further than Arch