Custom Orthotic Insoles: 7 Misconceptions Holding Brands Back
When it comes to custom orthotic insoles1, misconceptions are everywhere. And unfortunately, these myths often prevent brands from tapping into […]
Brand Trust & Consumer Psychology
Why 10 Global Brands Are Betting Big on TPU Stability Technology for Insoles
Ever wondered why some of the biggest names in footwear are making the switch to Thermoplastic Polyurethane1 (TPU) for their
How Differentiated EVA Insole Design Can Create Serious Brand Value
Let’s be real: in the ultra-competitive sportswear industry, grabbing attention (and keeping it) is no easy feat. But what if
EVA vs Memory Foam vs Latex: Which Insole Material Best Fits Your Product Line?
In today’s hyper-competitive footwear market, the insole material you choose can make or break your product line. Whether your focus
How a Footwear Brand Slashed Return Rates by 23% with Custom Arch Inserts
Return rates are every retailer’s nightmare—bleeding profits, driving up logistics costs, and frustrating customers. But what if there was a
Are Sports Injuries Caused by Poor Shock Absorption Damaging Brand Reputations?
Sports injuries aren’t just an athlete’s nightmare—they’re also a potential brand crisis waiting to happen. The silent villain? Poor shock